Is Amazon about to move into ‘meal kit' food delivery?

A trademark filed in the US has hinted at the tech giant launching an ingredient delivery service.

Amazon could be set to expand its food services after a new trademark was filed by the tech giant appeared to hint at a meal kit service in its future.

First reported by TechCrunch in the US, Amazon filed for a trademark earlier in July for the phrase: “We do the prep. You be the chef.”

Amazon logo
(Nick Ansell/PA)

According to the records of the US Patent and Trademark Office, the phrase refers to “prepared food kits composed of meat, poultry, fish, seafood, fruit and/or vegetables” that are “ready for cooking and assembly as a meal”.

The documents would appear to suggest Amazon is readying another step into the world of food retail, having bought premium supermarket chain Whole Foods for more than $13 billion dollars (£10 billion) already this year.

No further detail on what the meal kit business might look like have yet been revealed, but existing businesses such as Blue Apron and HelloFresh could offer a clue.

Amazon box
(Chris Radburn/PA)

The latter already operates in the UK and enables customers to customise a weekly menu for themselves and select delivery times, when fresh ingredients are sent to their door.

Blue Apron has a similar service in the US.

The company also has a grocery delivery service (currently only usable in London) as well as the Dash Buttons which enable users to automatically re-order household goods such as cosmetics and cleaning products, making the possible creation of a meal kit service seem like a natural step.

Amazon has not commented on the trademark or its plans for a meal kit service, but it does fit the company’s seemingly ever-expanding plans to get into groceries.

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