Ticketmaster aims to stop touts with first 100% digitally ticketed UK show
Ticketmaster will be issuing only digital tickets for an event in the UK for the first time to stop fans being ripped off on secondary resale sites.
All tickets to DJ and electronica producer Four Tet’s four all-night shows at Brixton Academy between October 10 and 13 will be tied to fans’ mobile phones.
It follows Ticketmaster closing its own resale platforms, Seatwave and Get Me In, which had been criticised for facilitating online touting.
The company has previously used the technology in the US for NFL matches.
Fans will be able to transfer tickets for Four Tet’s shows at the south London venue to a friend using a Ticketmaster account.
Those wanting to purchase the £5 tickets for the Four Tet shows will have to register for a Ticketmaster Verified Fan account which will help to ensure internet bots and touts do not access them.
Ticketmaster UK’s managing director Andrew Parsons said: “These gigs present the perfect opportunity to use the tools we have to restrict resale from the get-go and give full control back to the artist over their own show.
“Combining our Verified Fan technology with 100% digital ticketing will guarantee that O2 Academy Brixton is packed with real fans, paying exactly what Four Tet wants them to pay.”
The London DJ, real name Kieran Hebden, is known for his collaborations with Radiohead frontman Thom Yorke and he has remixed tracks by Aphex Twin, Ellie Goulding and Lana Del Ray.
His Brixton residency will see a line-up of special guests and two full live performances.
Fans can purchase tickets by registering through Verified Fan by Tuesday August 28. They will be available to Verified Fans at 10am on Friday August 31.