Heinz’s tomato ketchup-mayonnaise hybrid sauce Mayochup will launch in the UK with a different name thanks to a trademark clash.
Mayochup is already trademarked in Europe, according to Heinz, so the company will instead call the product Saucy Sauce.
The condiment, a mixture of ketchup, mayonnaise and “a special blend of spices”, was launched as Mayochup in the United States last year.
In the wake of that launch, the company created a Twitter poll promising if 50,000 people said they wanted it they would bring the sauce to the UK.
Who’s up for #mayochup? It’s up to you in the UK … 50,000 votes for Yes and we’ll put it on the shelves!
— Heinz Mayo (@heinzmayo) September 18, 2018
That target was duly met and Mayochup, under its new name Saucy Sauce, will be available in shops in the UK from August 23.