Wolves' incredibly literal kit launch didn't go entirely to plan
Wolves aren’t the first club to have their big kit reveal scuppered by leaked photographs, but luckily they had a neat trick up their sleeve.
The club’s social media account was clearly aware fans had probably caught a glimpse of the 2017/18 shirt, but played along.
The big reveal came in the form of an out-of-this-world video, where the new shirt was launched into space with a fixed camera attached to track its progress.
It’s a reasonably entertaining video, but Wolves probably didn’t anticipate the detail fans would focus on.
The club were forced to clarify that the vast sponsor that dominates the top is, in fact, not as ludicrously large as it seems.
A mini-kit with an adult-sized sponsor was the problem, but not everyone was satisfied.
Maybe the away shirt will get a better reception.