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H&M is launching a unisex denim collection

H&M is launching a unisex denim collection
H&M is launching a unisex denim collection H&M is launching a unisex denim collection

Paris Fashion Week has just drawn to a close, and by now we’re well used to seeing androgynous outfits hitting the runway. Now, gender fluidity is migrating from high fashion to the high street as H&M has launched a unisex denim collection.

The collection is called Denim United, and features everything from jackets and overalls to jeans and shorts.

(H&M)

Don’t expect anything particularly risque from the collection, which falls firmly in the normcore, wearable side of fashion (and who doesn’t need another grey hoodie?)

(H&M)

It might not seem like a huge move, but we’re really digging how it’s becoming more commonplace for gender boundaries to be blurred in popular culture. The day after International Women’s Day, there’s still a lot to be done in the fight for gender equality, but this is still a brilliant move towards acceptance and an even playing field – even if just in fashion.

It also helps that the photoshoot for Denim United is seriously beautiful – talk about denim goals.

(H&M)

H&M spokeswoman Marybeth Schmitt says of the collection: “It is very natural for us to launch a unisex collection as fashion is constantly evolving and intersecting and today we see there are no boundaries in democratic style. Fashion should always be inclusive.” Preach it.

(H&M)

Denim United will be available on hm.com on March 23, so go forth and enjoy androgynous denim. However we warn you: Please, please don’t be *that* couple and don matching jeans. A surefire way to lose friends fast.