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People can't get over Sports Direct becoming the unlikely owner of Agent Provocateur

People can't get over Sports Direct becoming the unlikely owner of Agent Provocateur

There was an unexpected twist in the tale of Agent Provocateur announcing it was heading into administration when Mike Ashley popped up and said he would buy it.

The billionaire Sports Direct owner is believed to have snapped up the struggling store for the tidy sum of £31 million.

Now it’s fair to say that the worlds of luxury lingerie and cheap sportswear couldn’t be further apart, which is why many have struggled to comprehend the deal.

Though some have been a bit more positive and seen the collaboration as potentially something to get excited about.

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