There’s a new meme in town, and it’s impossible to scroll past without checking out.
The hot new trend is to put tiny text on pictures, taking meme consumers on a wild goose chase around your picture with instructions in barely visible text.
Take a look at a pretty topical example, and get ready to zoom.
now zoom into Emma Stone's bangs pic.twitter.com/LpIOa5LYsI
— Ellie Sunakawa (@elliesunakawa) February 27, 2017
Well, good thing it was all clear cut on the night. A quick reminder – hit control in Windows or command on a Mac and then the plus key to zoom on a desktop. When you finally reach the punchline, you’ve wasted several seconds of your day. But they’re impossible not to do.
zoom in on da lil pumpkin pic.twitter.com/JEOvtuLJBM
— alana?? (@tristegringa_) February 25, 2017
Some are worth your time though.
zoom in on the dog nose pic.twitter.com/5Kjlq1w2PX
— snck ?? (@SNCKPCK) February 25, 2017
Thanks, we really needed to hear that today.In fact, a lot of them are quite uplifting, which makes the annoying zooming kind of worth it.
zoom into the dogs nose pic.twitter.com/iGxpC8KSSj
— mean plastic (@meanpIastic) February 25, 2017
Like every Twitter trend, there’s one to bank if you need a clap back.
Zoom in on the Quarter pic.twitter.com/jRAloHjrVi
— Coopey Doopey (@Just_c00p) February 25, 2017
As always, not everyone’s a fan.
zoom in on my eyebrow pic.twitter.com/63mM0QowQL
— kennedy ?? (@cakefaceken) February 26, 2017
Some people are using them to get away with expressing controversial opinions.
zoom in on the bottle pic.twitter.com/quLY1L7MrU
— agatka (@dlaczegonocnik) February 26, 2017
Others aren’t quite getting the hang of it.
zoom in on the scissors for a hidden message ?? pic.twitter.com/0AfLX2bJft
— wus poppin jimbo (@BillRatchet) February 27, 2017
It’s obviously really stupid, but we just can’t help ourselves.
i'm annoyed by that zoom in meme yET I KEEP ZOOMING IN
— munz (@_mxnz) February 26, 2017
Twitter compresses images making them difficult to read once you start zooming, not to mention zooming in on Twitter pictures on a desktop is a bit of a nightmare. But that’s all part of the fun of this post-ironic meme.So we’ll stop reading them when they stop getting made.I mean, what if you miss something good?
zoom in on my puppy's nose pic.twitter.com/8HiPayv7Gu
— tayIor (@lgbtkenobi) February 25, 2017
Yeah, you probably won’t.