Entertainment

Lush featured same-sex couples in their new adverts and shut down the haters in the best way

Lush featured same-sex couples in their new adverts and shut down the haters in the best way
Lush featured same-sex couples in their new adverts and shut down the haters in the best way Lush featured same-sex couples in their new adverts and shut down the haters in the best way

As you would probably expect from a company that sells soap, Lush’s Valentine’s Day advertising is as lovey-dovey as it gets.

But slightly out of character for the mainstream media, the couples the firm pictured in its adverts were same-sex (and extremely adorable).

Lush even jumped on the Women’s March bandwagon.

And people are loving the company’s message of love and acceptance, whatever your gender or sexual persuasion.

It really impressed some people that such a big company was shaking up its advertising and promoting the hashtag #loveislove.

However, not everyone was pleased by Lush’s message of inclusivity. Gay and lesbian couples are rarely seen in advertising, and not everyone appreciated it. Luckily, Lush had the best possible response to any negative backlash.

Phew – we’re glad that’s sorted out.