Another new Hyundai to worry Euro rivals
IT doesn't seem that long since Hyundai launched the current i30 (it's not - it's only been on our roads for about four years) but, such is the relentless pace of the company's growth and ambition, here comes a new one.
The new i30 is due to arrive in Northern Ireland showrooms in early 2017.
Hyundai expects big things from the i30 - it says it is the company's "answer to changing contemporary values and customer attitudes on technology driven solutions, individuality in style and flexibility", no less - and it certainly seems to have the ingredients to put further pressure on rival models from longer-established competitors, such as the Volkswagen Golf, Ford Focus and Vauxhall Astra.
New petrol engines should help to address an area in which Hyundai, and its Kia sister, have lagged a little behind European marques.
It is also making much of the extent to which it has put European customers' preferences for the way a car handles at the centre of the i30's development, with a rigorous testing programme designed to ensure "that the high expectations of European customers are met".
Whether that includes coping with the idiosyncrasies of a Tyrone B-road, the Westlink and a Donegal single-track record remains to be seen, but there is no doubt that with each new car, Hyundai inexorably improves.