2018 Christmas adverts so far failing to fire up festive fun

So far, this year's Christmas adverts have failed to impress me
Marie Louise McConville

So, the festive countdown has begun.

Finally, it's respectable to put up the tree and hang the tinsel from the chandelier - without the Bah Humbug squad having a Christmas crisis.

As much as I would love to have our house decorated already, I'm under strict instructions that nothing is to appear until at least December 1.

So, at the minute, all I can do, is gladly sing along to the Christmas tunes already playing in some supermarkets and go crimbo crazy when the festive adverts come on tv.

That said, so far, I've been left less than impressed.

Among the first to broadcast their 2018 offering was Currys PC World.

Their advert depicts a classic Victorian Christmas complete with modern day gadgets, bearing the slogan "The Magic of Christmas, upgraded".

Despite the fact that it has carol singers, Christmas music, a sparkly tree and a cheeky kiss under the mistletoe, I just wasn't taken with it as I thought it was a bit grey and boring.

Next up was the advert, which introduced us to Elsie who was inspired to become an astronaut after being given a helmet for Christmas but again, it was just ok.

I thought it lacked warmth and it didn't even try to bring a tear to my eye.

Next up was Asda (a store I love) and its advert started with a lovely, jolly Santa launching a flaming Christmas pudding into the air.

A large crowd of people, some dressed in Christmas jumpers, some in party dresses and some in unicorn onesies, are then seen running, carrying everything from presents and dinners plates, charging towards a house where a little girl is waiting and it was all about bringing Christmas home.

While it was colourful and had traditional Christmas music, it was just lacking something.

And, don't even get me started on Kevin The Carrot from Aldi - what are they thinking?

I guess, the modern adverts have big boots to fill given the calibre of the much-loved festive classics.

For us, the legendary Coca Cola advert with the truck is the best and when it come comes on tv it really makes us feel festive however for my mother-in-law, it's the traditional Guinness ad with the crisp, white snow and the clock striking midnight, that makes Christmas for her.

It's hard to think that any the 2018 offerings will top these wonderful adverts.

I guess we will have to wait and see what else is in store this year.

Looks like it's over to you John Lewis.


Poor Cheryl (formerly Cole but I'm not sure what her surname is these days).

She's revealed she will never date again following her split from former One Direction star, Liam Payne.

The 35-year-old singer said the only man she needs in her life is her son, Bear.

When asked, she said: " the romantic area, I am not as evolved. That area has stopped. It's not happening anymore. It's the end. It's the end".

Oh dear Cheryl, what are you doing?

Time to pick yourself up luv, dust yourself off and get back out there.

Never let the past dictate your future.



With Christmas just around the corner, how do you fancy winning tickets to a fabulously festive show which promises plenty of laughs?

Bah Humbug! by Conor Grimes and Alan McKee, runs at the Lyric Theatre in Belfast until January 6.

The show tells the story of Ebenezer Scrooge, the richest property developer in Belfast, who is also the most tight-fisted.

Not a lover of Christmas, his latest batch of hastily built and poorly finished apartments are going on sale on Boxing Day - so what if people have to camp out on the street to try and get on the list for one?

Soon, he has an unsettling visit from his former business partner Jacob Marley, who has been deceased for 10 years.

He warns that Scrooge will be haunted by three spirits, who will show him the error of his ways.

Will Scrooge change or remain the same old capitalist he's always been?

Further information about the show is available at

I have two pairs of tickets for Bah Humbug! to give away.

If you fancy winning a pair, simply email your name, address and telephone number - along with the answer to the question below - to

Closing date for entries is 12 noon on Tuesday November 20 2018

(Q) What date is Christmas Day?

Normal Irish News rules apply

The winners of the Top Dog competition are Danny Mullan, from Ballymena, John Glackin, from Derry, Margaret Reid, from Belfast, J McLaughlin, from Magherafelt, and Aileen Paterson, from Killinchy

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