LOVE them or loathe them, you can't deny that the Love Island ladies look fantastic, morning, noon and night. Of course, it helps that they do little besides lounge about by the pool in swimwear and then get dolled up in order to lounge about by the fire pit.
Plus they have access to a daily selection of new clothes provided by the show's fashion partner Missguided.
But when it comes to holiday dressing, there are plenty of style tips we can take from them. Here are 10 things we've learned about fashion from the reality series...
1. You can never have too many bikinis
Or swimsuits. The islanders have rocked an endless variety of sizzling one- and two-pieces this year, most of them in super-bright shades. According to Missguided, when Georgia wore this yellow tropical print bikini it led to a 532 per cent spike in sales.
2. Sharing is caring
The ladies may be fuming when someone steals their man, but they're more than happy to share clothes. Samira and Megan both looked cute in the same silver denim skirt, and a very popular gold crop top and trousers set was worn by Rosie, Laura and Samira.
3. Underboob is the new sideboob
Last summer, swimsuits that were cut low on the sides to offer a hint of 'sideboob' were all the rage. Now the latest flesh-baring trend sees extremely cropped tops revealing 'underboob' for all to view.
4. Fashion rules are made to be broken
Some people say that you should only show off legs or cleavage, not both at once, but the Love Island ladies don't subscribe to such a theory. They love a crop top and mini skirt combo, too, but they keep it cute with ruffles or prints.
5. How to dress for a day at a beach club
Heading to Ibiza or Mykonos? Then you'll probably be sunning yourself at a swanky beach club where, if the Love Island crew are anything to go by, the dress code is bikini, sheer dress and heels. Megan and Dani also love crochet cover-ups, with Missguided sales stats showing they've been some of the most popular pieces with viewers.
6. An LWD is all you need for hot summer nights
The LBD is an eternal fashion classic, but for summer it's all about the Little White Dress, as seen on Ellie and Zara. It must be said, however, that if you're not blessed with golden skin you might want to wait until your tan has developed a bit before pulling on such a pale dress – or slap on some of the fake stuff.
7. Bigger is better when it comes to sunglasses
The mini sunglasses trend that has been taking Instagram by storm? The Love Island lot are having none of it – they're sticking to massive shades, like Kaz's major cat-eye frames and Laura's mirrored aviators.
8. If you've got a signature look, stick with it
This is a tip gleaned not from a contestant but from presenter Caroline Flack, who wears little bright playsuits almost exclusively.
9. How to look stylish while you sleep
If you're anything like us, your sleepwear wardrobe consists of mismatched shorts and a selection of faded T-shirts . Not the ladies of Love Island, though, whose silky sets and slogan tees are oh so cute.
