Totally George-ous looks for Asda brand showcase at Belfast Fashion Week

Embellished Dress, £30, from George

BELFAST Fashion Week is almost here and George is giving WomenTalk readers a sneak preview of its autumn-winter collection, which will be showcased on a cathedral catwalk.

Yes, you read that right! This season, designers at George have created a dynamic collection, with plenty of colour and glam – as our pictures featuring model Aimee Boyle taken around Belfast illustrate – and St Anne's Cathedral will be the setting for the Asda fashion brand's Fashion Week show later this month.

“We've got pops of colour and a nod to Studio 54 with our shearling and 70s-inspired garments, plus lots of winter woollies for those looking to wrap up," says Maggie Jardine of George Retail.

"We're delighted to team up with Belfast Fashion Week once again, and showcase our looks at the High Street Heaven evening on Friday October 27 in Saint Anne's Cathedral.”

Cathy Martin, organiser of West Coast Cooler Fashion Week, says: “George is a real friend of Fashion Week, and we're thrilled to include them in our line-up for High Street Heaven, which is one of our most popular nights, and is always a sell-out. ”

:: Tickets now available from; see George's autumn winter collection at

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