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Beauty: Get ready as pink is set to be the new black

It's back and it's pinker than ever! October is Breast Cancer Awareness month, when you can indulge in cosmetic classics or bag some new beauty essentials knowing you're doing your bit for charity at the same time. Katie Wright rounds up her favourites

Pink is taking it's rightful place back in world of make-up

NOW in its 24th year, Breast Cancer Awareness (BCA) Month has raised more than £50 million to date, to fund research, education and medical services.

Active in more than 70 countries, the campaign has been instrumental in targeting a disease that one in eight women in the UK will develop during their lifetime – and it's also a fantastic opportunity to hit the beauty aisles and shop with wild abandon.

All month long, you can take home skin, hair and make-up treats, safe in the knowledge you're supporting a range of worthwhile charities.

Here are this year's top pink picks...

BOXING CLEVER

For the first time, Estee Lauder – the company that founded the BCA campaign back in 1992 – has brought together a host of products in the Estee Lauder Companies BCA Beauty Box, £20. Worth £66 and packed with cult favourites from Clinique, Aveda, Smashbox and more, for every eight-piece pack sold, £12 will go to the Breast Cancer Research Foundation (www.esteelauder.co.uk).

FLOWER POWER

The now iconic Jo Malone Red Roses Cologne, £86 for 100ml, gets its annual pink ribbon makeover this month, and a massive £20 per bottle sold will be donated to the BCA Foundation (www.jomalone.co.uk).

THE BENEVOLENT BOBBLE

Featuring a little rose gold charm, the Invisibobble Pink Heroes Edition, £4.95, LookFantastic.com, will fund a 20,000 euro donation to a cancer charity voted for by customers on www.invisibobble.com.

PINK POWER

Elemis has pledged to donate £10,000 to Breast Cancer Care from sales of The Hero Collection, £55 (worth £95), featuring four beloved bestsellers and a hot pink cosmetics bag (www.elemis.com).

GOOD HAIR, GOOD CAUSE

Long time supporter of BCA month, GHD is hoping to hit the £10 million mark this year with a trio of styling gadgets, including the Limited Edition Electric Pink V Styler and Roll Bag, £135. For every sale, £10 will go to Breast Cancer Now (www.ghdhair.com).

KEEP IT CLEAN

How clever is this - the Wet Brush Detangler & Cleaner Combo, £13.99, LookFantastic.com, comes with a concealed comb for extracting hair build-up with ease, and 20 per cent of sales from three new colour combos will be donated to the Breast Cancer Research Foundation.

FRESH FRAGRANCES

Neal's Yard introduce two new scents to their natural deodorants, with £1 from every sale going to breast cancer support charity The Haven. Choose from Peppermint & Lime or Rose & Geranium Deodorant, £8 (www.nealsyardremedies.com).

PAINT IT PINK

Not only does every purchase of Avon Nailwear Pro+ in Viva Pink, £3, during October send a £1 donation to Breast Cancer Now, the nail polish is on special offer at half price (www.avon.uk.com).

HAIR CARE

This year, Paul Mitchell has partnered with breast and ovarian health charity Bright Pink, and is donating money from the sales of three products – including the ultra-glossy United In Pink Super Skinny Serum, £19.50 (www.allbeauty.com).

A POP OF PINK

Buy any of Popband's three pink hairband designs this month and 10 per cent of the sale of each pack will go to the Pink Ribbon Foundation. Try Popband Flamingo, £8 for five, for a fun fuchsia and gold quintet (thepopband.com).

UNMASKED POTENTIAL

Usually olive green, Origins BCA Drink Up Intensive Overnight Mask, £23, gets whitewashed in October and emblazoned with a pink ribbon pattern, with £4 from every skin-quenching tube sold going to the Breast Cancer Research Foundation (www.origins.co.uk).

SHOWER POWER

Choose from four fruitily-fragranced NSPA products that donate 20p to Asda's Tickled Pink fund, which supports Breast Cancer Care and Breast Cancer Now, including NSPA Raspberry Daily Refresh Shower Scrub, £3 (www.asda.com).

PERFECT POLISH

Give your nails a nifty neon makeover with a pot of Roxanne Campbell Sitting Pretty Nail Lacquer, £10, and 10 per cent of all proceeds will go to Breast Cancer Care (www.roxannecampbell.com).

TRIED AND TESTED

Can Clarisonic's mini Mia FIT match up to its predecessor? Gemma Dunn finds out...

It's said 'good things come in small packages' - and that's certainly true of the Clarisonic Mia FIT. The travel-sized sonic cleansing brush - charged via USB – boasts all the power of the original, yet sits comfortably in the palm of my hand and in my make-up bag. If, like me, you're busy and lazy with your skincare regime (hello, face wipes...), to have a go-to gadget that can remove impurities six times better than wipes is a game changer. Every day for three weeks I've used the pre-programmed Delicate mode for an instant morning glow, followed by Power Cleanse at night, to remove long-wear make-up. If you have sensitive skin like me, I would steer clear of the latter prior to going out, however, as it left a slight redness. The glow-giving results are already noticeable - so good, in fact, that I have to keep stealing it back from my boyfriend, who is about to invest in the men's Clarisonic Alpha FIT.

:: Clarisonic Mia Fit, £170 (www.clarisonic.co.uk)

BUY IT NOW

Inspired by nights out in New York and Paris' coolest clubs, Marc Jacobs Air Blush, available in five shades, combines stripes of punchy pigment with complementary highlighter, the pair imparting a luminous, dancefloor queen glow.

:: Marc Jacobs Air Bush in Lush & Libido, £28, John Lewis (www.johnlewis.com)

BEAUTY BULLETIN

:: BE A SUPER SHOPPER

As part of the annual #FeelSuper campaign - which aims to raise £200,000 for Marie Curie - from now until October 18, if you buy selected P&G products at Superdrug, you'll trigger a donation to the cancer charity. Look out for the daffodil symbol on products from the likes of Max Factor, Olay, Gilette, Oral B and Pantene.

:: SCENT STATS

New research reveals that it takes the average Brit until their mid-30s to find the One – the one fragrance they love, that is. The study from Heathrow Airport, which is home to 3,405 fragrances across 104 brands, found that people dabble with just 10 different perfumes over their lifetime, with 16 per cent saying they're stuck in a rut, having spritzed their signature scent for decades. What makes us splash out on a new bottle? A new job (4 per cent) or a big birthday (5 per cent) are influential for some, while a new relationship or a trip abroad are the most common catalyst at 7 per cent each.

STEAL OF THE WEEK

Boasting refreshingly clear (but detailed) descriptions – for instance, explaining the difference between various types of retinol – The Ordinary is a new skincare brand that brings you the most efficacious components at astonishingly low prices. At just £8, their retinoid cream is about a third of the cost of competitors, but it doesn't scrimp on the essential ingredient.

:: The Ordinary Advanced Retinoid 2%, £8, (www.victoriahealth.com)

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