Q. "My five-year-old son has dry, sensitive skin and suffers from frequent bad rashes and eczema flare-ups. Do you have any treatment advice?"
A. Dr Ranj Singh, who specialises in paediatric care, says: "According to a recent survey by skin care brand Cetraben, 46 per cent of parents in Britain and Northern Ireland admit feeling frustrated that they can't do more to help their child's skin condition. However, the key to treating the problem successfully is patience and persistence.
"It's important to encourage your child not to scratch their eczema and remain vigilant to help them avoid this, as it can aggravate the condition further.
"Applying an emollient at least two to three times a day is one way to help when the itchiness gets bad. Don't forget to use gentle, downward strokes in the direction of the hair growth when applying emollients.
"Also, keep your child's fingernails short to minimise any skin damage caused by scratching.
"It's a good idea to help your child establish a daily routine for treating eczema. This could include a lukewarm bath using soap substitutes, a gentle body wash or bath oil – no fragrances, harsh chemicals or bubble baths, though, as these can be irritating to the skin.
"Finally, avoid dressing your child in harsh or irritating clothing, such as wool or coarsely woven materials. Dress him in soft clothes that 'breathe', such as those made from cotton."
