Having just launched its 19th season, West Coast Cooler Fashion Week is firmly established as a key date in every Belfast stylista's schedule, writes Niamh Kelly
THIS season's launch at the Belfast Fashion Week HQ brought a splash of colour to a cold and wet Thursday in January and, with it, the announcement of the popular fashion showcase's programme.
This year's fashion week takes place from March 19 to 22, with nightly catwalk shows plus the return of Sushi Saturday and Style Sunday. "I'm excited about showcasing the very best of our local designers and independent boutiques as well as international high street names once again," director Cathy Martin said. "And, as well as the catwalk shows, our new HQ in Bruce Street will also host a pop-up sushi and cocktail bar, courtesy of Belfast's favourite Japanese and Asian venue Zen."
This stylish, pre-show eaterie is the perfect complement to BFW's 'shop the show' boutique alley, where show-goers can browse the latest catwalk collections as well as purchase fashionable gifts, according to Cathy.
In terms of trends for this SS15, fashion fans should prepare for an array of zingy colours with a palette of citrus bursts - especially bright yellows and lime greens.
An eclectic mix of vintage prints and fabrics inspired by fashions of the 1970s is also promised, with full-flared trouser silhouettes and belted-in waists everywhere.
For evening, feminine ballerina shapes and fabrics give a delicate alternative to the bolder stripes, prints and colours for day wear. Friday March 20 will see the latest collections from local designers and independent boutiques on the runway. Confirmed to return are Blush and Jourdan from Belfast's Lisburn Road, Diamond Dolls and Spoilt Belle Boutique as well as designers Grainne Maher, Nor Lisa and Chloe Dougan, among others. Illustrator-turned-designer Sara O'Neill, who will showcase her Éadach collection, are also coming on board for the first time. Following from the ever-successful designer night, style proceedings continue with the High Street Heaven shows on Saturday March 21, bringing the latest looks from the nation's biggest and busiest stores including Next, Marks & Spencer, Jigsaw and The Outlet, Banbridge. Sushi Saturday and Style Sunday are always popular with you ladies who like to lunch, offering the chance to view designer pieces up close and personal while you eat.
I always enjoying attending the shows as it is a great way to update your seasonal wardrobe. I hope to see you there.
* Full show schedule at belfastfashionweek.com along with details of this season's trends plus links to all participant retailers and sponsors. Catwalk tickets, which cost £20 (£25 for a limited number of front row seats), available from the Belfast Welcome Centre on 028 9024 6609 or via the website. Images, Belfast Fashion Week.
Niamh Kelly blogs at www.niamhkelly. wordpress.com