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CIM boss unveils new marketing research in Belfast

Carol Magill
CHARTERED Institute of Marketing (CIM) chief executive Chris Daly presented new research into the challenges and opportunities facing marketers at a seminar in Belfast - and the report highlighted a worrying lack of strategic direction for marketers, and reveals senior management potential for marketers if they have the right skills.

The end of the beginning?

Jonathan Dobbin
BLUNDERING around in the dark of that ever unknowable future, feeling around for any clues of what is to come, we routinely exaggerate the importance of the lumps and bumps that our fumbling hands come across.

Value in the market?

Cathy Dixon
THE frequent refrain at the moment is that “the market is so high” and many investors are nervous about committing more money.

Fighting the Fed

Jonathan Dobbin
AMIDST firming economic data and further improvements in the labour market, the Federal Reserve raised interest rates for the third time in this business cycle.

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