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The times they are a-changin'

Cathy Dixon
IN a reflection of the rapidly changing political landscape, the stock market is also undergoing some dramatic changes.

Carlsberg - pioneering consumer trust, probably

Elizabeth Meehan
SOME years ago I was involved in a piece of research exploring consumer motivations and behaviours across five European countries, namely the UK, Italy, Slovenia, Austria and Sweden.

New councillors must deliver for town centres

Glyn Roberts
WITH all the votes counted and councillors taking their seats, the north's 11 local councils have a much work ahead of them to deliver for their villages, towns and cities.

Do consumers connect with cause?

Eileen Curry
CAUSE-related marketing – the cooperative efforts of a for-profit business and a non-profit organisation - certainly isn’t new.

The unifying effect of the Belfast Marathon

Paul McErlean
SOMETIMES in life you get hit with news which, depending on your reaction, helps to define the type of person you are and/or the organisation you are part of.

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