US juice bar brand Smoothie Factory is opening its first outlet in the UK or Ireland in Belfast’s Titanic Quarter.
Set up in 1996 by US Olympic athlete James Villasana, the franchise has more than 120 stores in 20 countries.
It has now confirmed plans for a flagship outlet at the waterfront ARC Retail units, located between The Odyssey complex and Titanic Belfast.
Andrew McQueen, who is heading the new UK and Ireland division for the company, said “We are so excited to open our flagship store here in Belfast and look forward to working closely with local suppliers to establish our brand in the UK and Ireland.
“Titanic Quarter is the perfect location with the thousands of people who live, work, visit and stay every day here, and we can’t wait to start welcoming guests through our doors this summer.”
James Eyre, commercial director at Titanic Quarter Ltd, said the juice bar franchise is the latest boost for the area.
“Smoothie Factory joins an eclectic mix of eateries, cafes and convenience retail already thriving in Titanic Quarter and enhances the food and drinks offering to our growing number of visitors, residents, workers and students,” he said.
