ARMAGH-based oats producer White’s Oats has landed a fresh £5 million deal to supply every one of Aldi’s 149 Irish stores with its products over the next two years.
It builds on its existing 12-year supply arrangement with the retailer, and will see a range of new products being developed for Aldi Ireland in the coming year.
The oats producer also supplies Aldi UK and currently has a £4.3M contract in place with its UK stores.
White’s Oats is Ireland’s largest oat miller and breakfast cereal producer, working with 100 Irish and 35 British farmers to make a variety of oats and porridge products.
It currently supplies Aldi under its Kavanagh’s brand, with products such as Irish Porridge Oats, Instant Porridge Oat Caddy, and Jumbo Porridge Oats.
Established in 1841 in Tandragee, White’s pioneered the first rolled packaged oat flake. Its traditional milling process includes kilning, steaming and rolling, which delivers a slightly nuttier flavour to the oats.
It currently employs 66 people and produces 1.4 million bowls of porridge daily from its oat mill in Tandragee.
Aldi Group buying director John Curtin said: “We’re delighted to continue this strong relationship with White's and are excited to work on new product development with the team over the coming year and to provide our customers with even more delicious products.”
Mark Gowdy, commercial director of White’s said: “Aldi’s support over the past 12 years has allowed our business to expand and flourish and for that we are truly appreciative. This partnership has allowed us deliver award winning and sustainable products that continue to experience strong growth.”
