Business

Website development programme launched for accommodation providers

Tourism NI has launched a new website development programme for accommodation providers as part of its ongoing drive to support the sector's recovery and growth. Pictured are Ainsley McWilliams (left) and Cathy McCormick from Tourism NI. Picture: Jonathan Porter/PressEye
Tourism NI has launched a new website development programme for accommodation providers as part of its ongoing drive to support the sector's recovery and growth. Pictured are Ainsley McWilliams (left) and Cathy McCormick from Tourism NI. Picture: Jona Tourism NI has launched a new website development programme for accommodation providers as part of its ongoing drive to support the sector's recovery and growth. Pictured are Ainsley McWilliams (left) and Cathy McCormick from Tourism NI. Picture: Jonathan Porter/PressEye

TOURISM NI has launched a new website development programme for accommodation providers as part of its ongoing drive to support the sector’s recovery and growth.

With capital grants available of up to £40,000, the programme is designed to help hotels, guesthouses and guest accommodation providers to enhance their websites as well as market and sell their services online.

Following an expression of interest process, successful applicants will receive an expert digital audit, followed by a website development plan, one to one mentoring support and financial assistance.

Tourism NI’s regions manager, Ainsley McWilliams said: “To market and sell Northern Ireland in a post Covid-19 environment, businesses must recognise that consumer demand is constantly changing and that there is an increased desire to visit and book differently.

“A user-friendly website is now an essential requirement for doing business in the tourism industry.

“The programme will also help create positive first impressions and an improved booking experience for visitors, in line with the Northern Ireland-Embrace A Giant Spirit experience brand.”

She added: “We welcome and encourage applications from eligible accommodation providers who want to enhance their digital presence as well as support the recovery of the sector.”

Applications can be made at www.tourismni.com/wdp before the closing date of November 29.