FOOD processor Moy Park has secured a new contract for four of its fresh coated products in 36 Iceland stores across Northern Ireland.
It follows the recent successful launch into Iceland Ireland in July, with Moy Park winning a deal to supply its branded products to 27 of the retailer’s stores across the Republic.
The new lines include Moy Park’s signature garlic and herb chicken kievs and southern fried mini fillets.
Moy Park brand marketing manager Ellen Wright said: “This strengthens our own-label reach and introduces new consumers to our brand, building on our existing relationship with Iceland in the Republic of Ireland, giving us a presence in most stores across the island.
“Despite a challenging business environment, we continue to deliver exceptional growth and these listings significantly bolster our visibility in the marketplace.”
Sarah McDonald, head of buying at Iceland Ireland & Northern Ireland, added: “We’re passionate about supporting local suppliers and this partnership with Moy Park is part of this long-term business focus and strategy.
“We are working with over 100 local suppliers and farmers across the island, and while Iceland is undoubtedly the home of frozen, we also provide customers with a wide variety of fresh locally sourced produce.”
