Business

Energy drinks company Boost announces record sales year in the north

Boost Energy founder and managing director, Simon Gray (left), with Gareth Hardy, managing director of Co Antrim-based Hardy Sales and Marketing Ltd
Boost Energy founder and managing director, Simon Gray (left), with Gareth Hardy, managing director of Co Antrim-based Hardy Sales and Marketing Ltd Boost Energy founder and managing director, Simon Gray (left), with Gareth Hardy, managing director of Co Antrim-based Hardy Sales and Marketing Ltd

ENERGY drinks company Boost has announced a record year in Northern Ireland with an increase in sales of almost six per cent during 2019.

A total 1.74 million cases were sold across the entire product range during the year.

According to market research cited by the company, Boost is the number one selling soft drink in the north’s convenience sector.

Co Antrim-based Hardy Sales and Marketing is Boost’s distributor in Northern Ireland. The firm’s managing director, Gareth Hardy said: “We’ve been the distributors of Boost since the brand first entered the NI market and to see the products grow so successfully year on year has been incredibly exciting.

“The feedback I receive from retailers and consumers is always extremely positive so it’s no surprise to see demand for Boost drinks increase.”