‘Embrace a giant spirit' tourism campaign launched in Scotland

Tourism Ireland chief executive Niall Gibbons (centre), with (L-R) Karen Henderson, Visit Derry; Ghilian Campbell, Visit Armagh; Ann McDonald, Glenton Holidays and Aoife Fee, Tourism NI, at the Scottish launch of the new Northern Ireland’s brand, Embrace A Giant Spirit, in Glasgow

THE north's new tourism campaign, ‘embrace a giant spirit', has been officially launched in Scotland.

A delegation of 30 tourism businesses visited Glasgow this week for Tourism Ireland's first promotion of 2020 in Scotland.

“We're delighted to unveil the new destination brand for Northern Ireland, embrace a giant spirt, to the influential travel trade and media here in Scotland,” said Julie Wakley, Tourism Ireland's head of Great Britain.

“We are confident that this new brand will give Northern Ireland real ‘stand-out' on the international stage and will deliver a significant boost to the tourism economy over the coming years. Our message is that there's never been a better time to visit Northern Ireland.”

This year, Tourism Ireland is also rolling out a new ‘twinning' initiative – which will see each overseas market ‘twinning with' a specific region on the island of Ireland. Great Britain will twin with Derry and Donegal.

Ms Wakley continued: “We're really pleased that so many of our tourism partners from Northern Ireland and the island of Ireland, and particularly from the north west, have joined us in Glasgow this week, highlighting our tourism offering to the influential Scottish tour operators and travel agents in attendance.

“We've certainly seen the effects of the ongoing uncertainty around Brexit on travel, with holidaymakers booking later and reducing their holiday budgets – so our workshop is a really good opportunity to remind them why Northern Ireland is the ideal choice for a short break or holiday in 2020.”

Tourism Ireland's workshop and networking event was timed to coincide with Scottish winter music festival ‘Celtic Connections'.

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