SHIRT retailer Smyth & Gibson has launched a pop-up store at Belfast's Victoria Square centre, aimed at offering tailored collections primarily to the business sector.
It says its Smart Without Effort (SWE) sub-brand range is designed to add easy care to the ultimate business shirt, and it is offering any three SWE shirts for £150 for a limited period (made-to-measure shirts are also available by appointment only).
All Smyth & Gibson shirts are handmade, and while production is focused in Northern Ireland, the company has developed a long standing relationship with a manufacturing partner in India.
The SWE brand is designed locally using patterns developed by its pattern makers, and cloths designed and developed by Smyth & Gibson.
Prototypes are then taken to the company's Italian partners, who have a modern handmade shirt factory in India, where they are made and shipped back for inspection, approval and sale.
Smyth & Gibson has been manufacturing garments for more than two decades for leading brands including Marks & Spencer, Fred Perry, JW Anderson, Tiger of Sweden and Margaret Howell.
