Musgrave celebrates triple success at industry awards

Pictured at the Ulster Grocer Marketing Awards are: Desi Derby, marketing Director, Musgrave; Stephen Bogle, brand manager, SuperValu NI; Jennifer Morton, brand manager, Centra NI; and Brendan Gallen, head of marketing, Musgrave NI.). Picture by Brian Thompson.

FAMILY-owned business, Musgrave NI scooped three industry awards at a prestigious awards ceremony last week.

Musgrave, which owns the SuperValu, Centra and Frank and Honest brands, picked up the trio of accolades at the Ulster Grocer Marketing Awards, held at the Culloden Estate and Spa on May 10.

SuperValu clinched the coveted Best CSR Initiative / Charity Partnership for its SuperValu SuperStars initiative, meanwhile Centra picked up the award for Best Digital Marketing Campaign for its Centra Live Well initiative.

It was also a big night for the company's artisan coffee brand, Frank and Honest, which picked up the award for Best Green Marketing Initiative for its compostable cups initiative

Brendan Gallen, head of marketing at Musgrave NI said they were proud to be recognised with three of the eight awards on the night.

“To win three of the most hotly contested categories and be highly commended for a further three Awards, is no mean feat. While these awards are recognition of the strength of the brands and our marketing campaigns, it goes without saying that it is the hard work of our retailers and store managers that ensures that our brand promise and values are lived out for our shoppers.”

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