Business

New PANI chief vows to 'adapt and remain relevant'

New PANI chair Darren Jackson
New PANI chair Darren Jackson New PANI chair Darren Jackson

DARREN Jackson, director at out of home (outdoor) location-based advertising agency PML Group,has been elected as new chairman of the Publicity Association of Northern Ireland.

One of the north's longest established marketing and communication associations, PANI organises an annual programme of business, education, and social events aimed at sharing industry knowledge, networking, and celebrating excellence.

After outgoing chair Siobhan Lavery presented Darren with his chain of office he said: “It's an honour to become chair and to work alongside the president and council.

“In an industry that is always evolving, it is crucial that we are able to adapt and remain relevant.

"PANI helps people across a range of disciplines and job roles through education, collaboration and support, as well as promoting and celebrating creative excellence, and I am looking forward to working together on a number of events and initiatives in the next year.”

One of the biggest programmes of the calendar is the PANI student workshops programme delivered in partnership with Ulster University.

It brings students from communication, advertising and marketing together with various agencies and organisations to create a campaign for a local charity, in which the winning team sees their work brought to life.