Dale Farm secures Asda milk deal
DAIRY cooperative Dale Farm has secured a deal to supply its innovative new semi skimmed milk product to all Asda stores in Northern Ireland.
Milk Plus, which is fortified with vitamins and minerals, along with the company’s new Delightly Greek style yogurt and relaunched Spelga Low Fat Bio yogurt, are now available in all Asda stores in the north.
Milk Plus was developed following research by Dale Farm, which revealed adults and children in Northern Ireland could be lacking in Vitamin D.
Dale Farm has been working with Asda since the retailer began trading in the north back in 2005 and supplies a wide selection of branded products across a range of dairy categories.
Dale Farm senior national account manager, Darren Hughes said they are delighted to extend the Asda range.
“Our well-earned position as a leader in the dairy industry can be credited not only to our great quality products, but our commitment to ongoing innovation and ability to capitalise on emerging consumer trends. This can be demonstrated most recently through our response to the increasing consumer demand for products with added nutritional benefits."
“The new clean and impactful packaging for Milk Plus, Delightly and our enhanced Spelga offering, detail the upfront benefits and motivators for purchase of the product. We are confident this will resonate with Asda’s consumers and drive uptake," Mr Hughes said.
Emma Swan, Asda buying manager for Northern Ireland added:
“The new products will join the extensive range of Dale Farm lines on offer in our stores across Northern Ireland. We’re very proud of our commitment to local suppliers and we know how much our customers value locally sourced produce – as well as being able to support farmers across Northern Ireland."
Dale Farm Milk Plus (2 litre), Delightly Greek Style Yogurt and Spelga Low Fat Bio pots are available in Asda stores now.
Headquartered in Northern Ireland, Dale Farm is the largest UK farmer-owned dairy cooperative.