LEADING marketers and public relations professionals from the north joined forces for the first time to host a Google Digital Garage event at River House in Belfast to explore the latest trends in digital marketing.
The Chartered Institute of Marketing (CIM) and Chartered Institute of Public Relations (CIPR NI) teamed up for a workshop led by Paul McGarrity, a digital marketing consultant for 18 years and coach for Google Digital Garage.
The digital marketing training session included how to build a digital marketing plan, an introduction to digital advertising and the five steps of building a social media strategy.
Google Garage provided insight on how to implement and structure a practical digital marketing plan for a small business utilising the main digital marketing channels.
Other topics covered were formats of digital advertising including search, social and display, how to develop an advertising plan for a channel and measure success, as well as how to build a social media strategy for a business based on business goals.
Peter Craven, education ambassador of CIM Ireland, said: “The marketing landscape has become increasingly complex and now encompasses a number of distinct specialisms, and this constant change requires a new focus on lifelong learning for marketing and communications professionals.
"This collaboration is a welcome addition to the events calendar. Cutting edge events like this will ensure we are all able to continue to deliver the results we demand of ourselves and transform business performance.”
Rachel Burgoyne, chair of CIPR NI, said: "We strive to offer members a varied range of opportunities for development and growth in line with their commitment to maintain their continued professional development. The demand for tickets for this first collaboration with CIM Ireland to bring Google Digital Garage to our members has proven there is a real appetite for integrated learning."
