Business

Newry marketing firm Fat Fish aims to grow American sales through recruitment drive

Pictured are Joshua Neilly, Fat Fish managing director and Mark Bleakney, southern regional manager at Invest NI.
Gareth McKeown

A CO Armagh digital marketing agency is embarking on a recruitment drive to fuel sales growth in North America.

Newry-based Fat Fish Marketing is creating six new roles this year as it looks to grab a bigger share of the lucrative alternative medicine market, forecast to be worth over $196 billion by 2025.

The new roles will contribute £189,000 in annual salaries to the local economy, with an average wage of £31,500.

Fat Fish managing director, Joshua Neilly said the latest expansion is a response to growing demand.

"The demand for our services and expertise is accelerating. Boosting our team will be crucial to remaining competitive and enabling us to offer tailored cross functional digital marketing services," Mr Neilly said.

"There is general global trend of increased understanding of the health benefits of alternative medicine so we need to position ourselves to meet the increasing needs of our existing and potential customer base. Working alongside Invest NI, we are excited to be investing in growing the business further to maximise on new export opportunities."

Invest NI has offered Fat Fish £47,600 towards the new roles and its marketing development activities

Mark Bleakney, Invest NI southern regional manager added: “Fat Fish Marketing is an exciting young company with big ambitions to scale. The recruitment and market development activities being implemented with our support will enable the company to generate more business, building on its impressive initial sales in North America.”

Established in 2018, Fat Fish Marketing helps its customers to increase the reach of their online presence by developing and implementing digital campaigns which drive sales growth. Much of the Monaghan Street firm's customer base operates in the alternative medicine market.

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