Record Northern Ireland sales 'Boost' soft drink company sales

Boost Energy founder and managing director Simon Gray (left) celebrates a record year for the drinks company in Northern Ireland with Gareth Hardy, managing Director of Co Antrim-based Hardy Sales and Marketing
Gareth McKeown

A LEADING UK drinks company has been 'Boosted' by stellar growth in the Northern Ireland market.

Boost Energy remains the best-selling soft drink in the north's convenience sector and sold 32.9 million units in 2018, an increase of almost two million (6 per cent) on the previous year.

Driving the company's best ever year in the local market has been the success of Boost's red berry flavour, which at present is only available in Northern Ireland.

Sales of red berry cans grew by 57 per cent on the 2017 figure and the company plans to introduce the flavour to the British market later this year.

The sugar free original variation also enjoyed significant growth with sales rising by 9 per cent in 12 months.

Boost Energy founder and managing director, Simon Gray said he could never have predicted the success in Northern Ireland.

“I must say I'm running out of words to describe the amazing success we've enjoyed here since we first launched in 2003, but we are thrilled at how the people of Northern Ireland, and the independent retail trade, have taken Boost to their hearts," he said.

“I would like to take this opportunity to offer my sincere thanks to everyone who has supported us thus far and we look forward to working with all of our wholesale and retail partners to grow the brand further in 2019."

Boost Energy was established in 2001 by Simon Gray and two years later was launched in Northern Ireland. The company now owns the top three selling soft drinks within the independent convenience sector which covers more than 1,100 independent retail stores, excluding the large multinational supermarket chains.

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