Business

£430k revamp for east Belfast SuperValu

Pictured at the opening of the new SuperValu King’s Road are: store manager, Raymond Barr; and Trevor Magill, Musgrave wholesale director.
Gareth McKeown

A POPULAR east Belfast supermarket has undergone a £430,000 refurbishment, creating eight new jobs.

SuperValu King's Road, which first opened in 1996, now features a new hot and cold deli, an upgraded butchery area and offers gourmet coffee from Frank and Honest.

The revamped store also includes a post office, a free ATM and a free home delivery service.

The major investment from SuperValu owners, Musgrave has already been well received, according to store manager, Raymond Barr.

“I've spoken to as many customers as I can and the feedback about the changes we have made has been incredibly encouraging with one customer describing the store as, phenomenal. We can't wait to welcome even more customers, new and old, to our new-look store," Mr Barr said.

“We strive to provide customers with convenient, inspiring shopping solutions, by combining high quality products and exceptional value. It's imperative to us that our customers enjoy the traditional values of outstanding customer service and good quality, fresh foods, paired with competitive pricing."

“Along with an abundance of fresh, local produce, SuperValu King's Road also showcases additional convenience store concepts including a Post Office which is essential for some of our customers who don't want the hassle of travelling into the city centre. We also have a free to use ATM machine and a free home delivery service, which is very popular.

“We believe in working with local food and drink producers and are proud to be stocking sweets from Aunt Sandra's, Bells' Tea and a range from Kirk's Home Bakery, to name a few, and our red meat is all sourced from Northern Ireland," he added.

Irish retail and wholesale giant Musgrave owns the SuperValu, Centra and Daybreak brands. The company also operates fast food chain Chipmongers.

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