Business

Genesis Crafty set to recruit 40 staff - just days after administration

Genesis Crafty is recruiting again, less than a fortnight after calling in administrators
Gary McDonald Business Editor

MAGHERAFELT bakery firm Genesis Crafty is recruiting for 40 new staff - less than a fortnight after it was rescued out of administration.

The family-run McErlain's Bakery, owner of the Genesis brand, had been in trading difficulties for some time, and on August 21 appointed Andrew Dolliver and Luke Charleton of EY to run its affairs, raising fears for the futures of the 260 staff at the firm.

But within hours it was revealed that Paul Allen, chief executive of the Tayto Group in Tandragee, had stepped in to buy the company for an undisclosed sum.

And Genesis Crafty - which produces a range of bread and cakes under their own brand and for many of the UK's largest retailers including Marks & Spencer and Waitrose - is already in growth mode.

The company's human resources manager Grace Cahoon said: "It is great to be looking for new staff to join us in this latest phase of the company's development.

"We have a wide range of posts from full-time permanent jobs, to part-time temporary posts which might suit students or those just looking for some extra money in the run up to Christmas."

There are 40 full- and part-time positions, some of which are available for immediate start. Details can be found on the Genesis Crafty website or by contacting hr@genesiscrafty.com.

At the time of last month's takeover new owner Mr Allen said: "The McErlain family have built a great business, with excellent products which have national markets.

"I'm hoping that in my non-executive role with the company, I will be able to use my experience in the industry to help guide the growth of both the Genesis Crafty brand and the overall business.

“I'm delighted that the jobs at the factory have been secured and that Brian McErlain will be staying on as managing director. I see this as a very sound business with great potential."

"I'm now looking forward to seeing the company return to substantial, managed, successful growth and further investment in the future."

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