Sliderobes reopens Belfast showroom following major investment

The flagship Belfast showroom of leading furniture designer, Sliderobes, has opened following a full refurbishment after significant investment by its owners. At the opening are: Sliderobes group managing director, Paul Rothwell; head of sales, Annelize Bekker; head of design, Joanna Azevedo and director, Mervyn McCall.
Gareth McKeown

THE flagship Belfast showroom of a leading local furniture supplier has reopened following a substantial refurbishment, with plans for new stores in the near future.

Sliderobes has just completed a significant six figure refurbishment of its Boucher Crescent base, with the new design studio concept soon set to be rolled out across 12 partner sites throughout the UK and Ireland.

The company, which designs, manufactures and installs bespoke furniture and storage solutions, was acquired in 2016 by businessmen Mervyn McCall and Paul Rothwell, who have outlined their plans to grow the business with additional sites.

Group managing director, Paul Rothwell said it is a "very exciting time" for Sliderobes.

“The new design studio concept is very much about marrying design and storage, making the very most, both aesthetically and practically, of whatever space is available. This is the model we plan to roll out to new, additional sites as we grow the business.

“It is a very exciting time for Sliderobes and for our customers who will benefit from a much greater choice of luxurious products, including matching accessories such as dressing tables or bedside units."

Chairman, Mervyn McCall added:

“I knew the business had significant growth potential should the right team and strategy be in place.

“We had a clear vision of where the business could go, given the right resources. With Paul as Mmanaging director there is now structure in place to achieve this vision and realise the potential.”

In addition to the major refurbishment at Boucher Road, renowned interior designer Joanna Azevedo has joined the company as head of design.

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