Business

i3 Digital are 'California dreaming' on National Avocado Day

Celebrating winning the California Avocados contract win at a reception in Belfast's Crumlin Road Gaol is i3 founder Adrian Bradley with Miss Northern Ireland Katharine Walker and Ioan Hughes
Celebrating winning the California Avocados contract win at a reception in Belfast's Crumlin Road Gaol is i3 founder Adrian Bradley with Miss Northern Ireland Katharine Walker and Ioan Hughes Celebrating winning the California Avocados contract win at a reception in Belfast's Crumlin Road Gaol is i3 founder Adrian Bradley with Miss Northern Ireland Katharine Walker and Ioan Hughes

THE team from i3 Digital has firmly established a major strategic beach head into the USA market, landing contracts worth more than $1.5 million in just nine months with one of California’s top global brands and a world-leading advertising agency.

The company, which specialises in working with organisations and businesses who have a global focus and want to deliver operational efficiencies and transform their businesses via the use of digital technologies, has landed California Avocados as a client.

California Avocados’ remit is to promoted and support the avocado industry and has more than 5,000 members.

The i3 Digital team will redesign and build digital solutions to deliver operational efficiencies and reshape California Avocados’ marketing and communications efforts.

To celebrate the contract, i3 - which is headquartered in Belfast and has satellite offices in London, Dublin and Boston - used National Avocado Day to host a reception at Belfast's Crumlin Road Gaol, where a specially commissioned menu of avocado-based dishes and unique cocktails was prepared for guests.

The company's chief executive and founder Adrian Bradley said: “We've been fortunate to win California Avocados as a new client and are now assisting them to digitally promote the businesses and their produce to a worldwide audience.

"I couldn't have imagined two years ago that we would we be working with one of California’s top global brands and one of the world’s largest advertising agencies in MullenLowe."

Martin Ludvigsen from MullenLowe, who i3 Digital work with on the California Avocado account, added: “You might ask why a California ad agency with a California client is working with a digital agency in Belfast.

"The answer is that we had to look far before we found the expertise we were looking for, and we found it in i3 Digital. Not only do they bring expertise, but also a truly first-class team that makes it irrelevant that our offices are more than 5,000 miles apart.”