Dale Farm secures lucrative Lidl cheese deal to supply 8,000 stores worldwide
A NORTHERN Ireland agri-food company has won a lucrative contract to supply cheese to retail giant Lidl.
Dale Farm, the largest UK farmer-owned dairy co-operative, has been awarded a lead contract to supply cheddar cheese to Lidl stores across the UK, Europe and the United States.
The supply deal represents the single biggest contract awarded by Lidl to a Northern Ireland agri-food firm and will see Dale Farm's locally-made block cheddars, as well as grated and sliced varieties, stocked in some 8,000 stores across 22 countries.
The contract award means Dale Farm, which is headquartered in the north and has multiple processing and manufacturing sites across the UK, will be Lidl's main cheddar supplier on a global basis. In turn, the leading retailer now becomes Dale Farm's biggest cheddar customer.
Liam Casey, commercial director of Lidl Ireland and Northern Ireland, saidthat Dale Farm's product excellence, together with its export capabilities, secured the deal.
“We are delighted to expand our Dale Farm partnership with this significant new arrangement to list its world-class, locally-made cheddar right across our UK, Europe and transatlantic store-base," he said.
"Dale Farm's excellent track record on product quality, innovation and provenance, as well as its distribution and export expertise, make it a strong and strategic choice for Lidl as we continue our drive to provide shoppers with the best choice, standard and value for money.”
Stephen Cameron, Dale Farm Group commercial director, added:
“Strengthening our long-term global partnership with Lidl is great news for the 1,300 farmers who own the Dale Farm co-operative. The scale of this contract is testament to the high standard of the milk our farmer owners provide us with to consistently create world-class cheddar cheese. It also demonstrates the continuing strength and sustainability of our farmer owned co-operative business model.”
Dale Farm produces its award-winning cheese range using milk supplied by its co-operative members, at its Dunmanbridge plant near Cookstown, Co Tyrone. The cheddar range will go on-shelf in Lidl Ireland under the supermarket's ‘Rathdaragh' own-brand, in the UK and Europe as ‘Valley Spire' and ‘Milbona', and in the US as ‘Preferred Selection'.