Business

New £2.7m Volvo Belfast showroom

Agnew Belfast Volvo managing director, Sydney Pentland (centre) and the sales team at the new showroom
Agnew Belfast Volvo managing director, Sydney Pentland (centre) and the sales team at the new showroom Agnew Belfast Volvo managing director, Sydney Pentland (centre) and the sales team at the new showroom

LEADING motor retailer, the Agnew Group has unveiled a new £2.7 million car showroom in Belfast.

The new Volvo showroom on Boucher Way represents a rebrand and according to the company the investment will boost the customer experience.

The Agnew Belfast brand will replace SMW(Stanley Motor Works), who have represented Volvo since 1959 and is a

significant investment in the brand locally, culminating in this move to a new futuristic showroom.

Managing director of Agnew Belfast Volvo, Sydney Pentland said:

"We wanted to ensure that Northern Ireland based Volvo clients were given the same opportunity to share in the Volvo Retail Experience that is accessible to customers’ right across the UK. This Swedish inspired concept focuses on space and design. The bespoke experience has been designed to make customers feel relaxed and at ease in an environment that informs and provides flexible waiting, working and assessment areas."