Business

Tayto adds English snack brand to growing portfolio

The Tayto Group has confirmed the purchase of The Real Pork Crackling Company in Tamworth, Staffordshire for an undisclosed sum.
Gareth McKeown

CO Armagh crisp maker Tayto has added a new English snack brand to its growing portfolio.

The Tayto Group has confirmed the purchase of The Real Pork Crackling Company in Tamworth, Staffordshire for an undisclosed sum.

The English firm, which currently turns over around £6 million, will join Tayto Group's other pork scratching label, Mr Porky and adds to a growing portfolio, which, in addition to Tayto, contains household brands such as Golden Wonder, REAL Crisps and Portlebay Popcorn.

As well as producing pork scratchings, The Real Pork Crackling Company has several other leading pork crackling brands, such as Golden Pork Crunch and is listed in independents and multiples across the UK and Ireland, including ASDA, Co-Op, Morrisons and Sainsbury's. Former owner, Chris Cunliffe, will continue to lead the business as well as taking on a wider role as chief operating officer for pork products within the Tayto Group.

The deal ensures Tayto now has a third production facility in Tamworth, adding to existing sites in Westhoughton and Wolverhampton.

Tayto CEO, Paul Allen said the latest acquisition is an "excellent fit" for the group.

"We are both family-owned businesses and share a lot of the same values and ethos. It gives us a great brand to add to our portfolio in a market segment which continues to grow especially with those seeking a 'high in protein' snack."

“Organic growth and planned acquisition have always been key to our development strategy and this is another phase of that plan," he added.

Tayto Group is the biggest UK-owned crisp and snack manufacturer, producing six million bags a day across its six sites.

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