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Business

New Patisserie Valerie store to open in Belfast, creating 20 jobs

High-end bakery chain Patisserie Valerie is to open its third restaurant in Belfast later this month
Gareth McKeown

HIGH-end bakery chain Patisserie Valerie is to open its third restaurant in Belfast later this month, creating 20 jobs.

The bakery and continental café is to open in Forestside Shopping Centre, adding to the brand's existing stores in the city centre at Donegall Square and Castle Lane.

The company has said the new store will be open "within the next month" and sees the continuance of the brand's expansion strategy to open 20 new stores annually.

Paul May, CEO of Patisserie Holdings PLC said he is excited about the new store opening.

"Following the success of our first two stores in Belfast we are excited to announce the upcoming opening of our third café in this location. This is an exciting opportunity to further expand our brand within Northern Ireland, and truly reach out to new and existing customers."

Founded by Belgian-born Madam Valerie, Patisserie Valerie opened its first store in London's Soho in 1926. It has since expanded across the UK and in 2016 open two its first stores in the north at the Scottish Provident Building on Donegall Square and Castle Lane.

In other news food-to-go retailer Greggs has confirmed its 15th store in Northern Ireland will open today on Botanic Avenue in Belfast. and has created 10 jobs.

Greggs area manager, Alex Rankin, said:

“We're delighted to open our new shop in Botanic Avenue. The area is such a thriving student hub and I know the shop will prove a big hit – especially as it is in such close proximity to Queen's University. The new shop will also have seats, so students, local people and commuters alike can take time to sit down as well as enjoy our food on the go.”

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