Business

Motorcycle accessories firm gears up for Belfast branch opening

The new Infinity shop opens in Belfast on June 9

SIX jobs are being created with the opening next week of a motorcycle accessories outlet on the site of the former Hein Gericke premises on Belfast's Boucher Road.

Infinity Motorcycles, established in 1999 by UK bike trade veterans Rob Puttick and Dave Holloway, is investing £750,000 into what will be its 15th branch (its others are in England and Scotland).

Specialising in clothing and accessories for riders, Infinity is best known for its market-leading Club Infinity loyalty card programme, the biggest scheme for bikers in the UK, with tens of thousands of members.

"When Hein Gericke closed in Belfast at the end of last year we felt the time was right to open a branch in Northern Ireland” says Infinity's managing director Rob Puttick.

“It's in a prime location in Boucher Road retail park just off the M1, and we've been very successful on former Hein Gericke sites in cities like Glasgow and Norwich.

"It will offer motorcyclists in Northern Ireland the same extensive selection of clothing and accessories that you'll find in our London stores.”

The company's 3,000sq ft Belfast showroom will stock a huge choice of the latest riding kit with leading helmets from Arai, HJC, Schuberth and Shoei, to clothing by Alpinestars, Dainese, RST, Rukka and Spada and accessories from Kriega and Oxford.

Infinity (www.infinitymotorcycles.com) also operates a successful international mail order business.

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