Salad days for Maxol as Fresh Chopped brand is rolled out

Pictured at the new outlet at Tannaghmore are Brian Donaldson of Maxol and Brian Lee of Freshly Chopped. Picture: Phil Smyth Photograph

FAMILY-owned forecourt and convenience retailer Maxol is to roll out a new range of its growing healthy fast food franchise across more of its service stations in Northern Ireland as part of a £1 million investment.

In May it successfully launched 'Freshly Chopped' at its Maxol A26 Tannaghmore station, with two more planned for Rosepark Service Station in Belfast and at Glenabbey Service Station in Glengormley.

And the brand - Ireland's original healthy fast food retailer, founded in 2012 by Dublin entrepreneurs Brian Lee and Andy Chen - will be served up as Maxol plans to open further Freshly Chopped franchises at its Northern Ireland network over the next 12 months.

Maxol chief executive Brian Donaldson said: "Introducing more Freshly Chopped offers across Maxol sites in Northern Ireland marks a further step on our journey as we look to extend our retail offering, with a heavy focus towards made to order fresh and healthy food.

"The feedback from our customers at Maxol A26 Tannaghmore has been hugely positive and has encouraged us to extend the offer to many more locations."

He added: "We want our customers to have plenty of choice and that is exactly what Freshly Chopped offers, right down to the type of lettuce leaves used in the salads.

"Along with our own Moreish deli, we are working hard to provide our customers with even greater choice to meet their ever-demanding lifestyles in a modern and welcoming environment."

Brian Lee, co-founder and managing director of Freshly Chopped, adds: “We set up the company in 2012, and these new Northern Ireland outlets will bring us up to 30 outlets across the island of Ireland.

"Freshly Chopped's growth to become Ireland's leading healthy fast food outlet is evidence that our healthy eating revolution is still going strong and positioned for even more growth.

"We have big plans for Northern Ireland and this partnership with Maxol is the first step on the journey. We have a number of other outlets planned and we are also on the lookout for more franchisees to join us on this journey.

"We're looking forward to providing more customers across Ireland with the healthy eating choice they're crying out for.”

Freshly Chopped is currently selling around 20,000 salads a week sold across Ireland.


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