Business

Belfast brewer’s 'clean water lager' to be stocked by Asda

Michael McCallion (left), Asda's senior buyer for Northern Ireland and Scotland, with Brewgooder's Alan Mahon
Michael McCallion (left), Asda's senior buyer for Northern Ireland and Scotland, with Brewgooder's Alan Mahon Michael McCallion (left), Asda's senior buyer for Northern Ireland and Scotland, with Brewgooder's Alan Mahon

BREWGOODER, the world’s first craft beer brewery, to donate all of its profits to clean water projects in developing countries, is celebrating securing a national deal with Asda to stock its 'clean water lager' in 357 stores across the UK including 16 in Northern Ireland.

The Brewgooder craft lager is the brainchild of Belfast-born Alan Mahon who established the business in Edinburgh in March last year.

“It’s of huge personal significance that Brewgooder is now stocked in Asda in Northern Ireland,” Alan said

“We’ve been waiting to tell our story at home, and we’re delighted Asda shoppers locally will be able to taste our beer for themselves. It is a fantastic route to market for us, and with the volume of product involved, it will accelerate our impact and the number of clean water projects we can support.”

Since October, when it was first listed in Scottish Asda stores, the Brewgooder brand has established itself as the front running social enterprise beer brand selling nearly 100,000 cans in stores in just six months.

As a result, Brewgooder has facilitated two wells in Malawi including the Nora Docherty Well in Dedza, servicing more than 5,000 people with clean water. A further four wells are in the pipeline due to the increased listing.

Alan added: “Seeing first-hand the impact our wells are having on communities was motivating and inspiring and it’s thanks to support from Asda that we have truly been able to make a difference.

"Giving people the unique opportunity to enjoy a great product while at the same time helping others is a powerful combination and by working closely with our customers and consumers we are helping to transform thousands of lives for generations to come.”

Michael McCallion, Asda's senior buyer for Northern Ireland and Scotland, said: “Brewgooder was one of the first suppliers to take part in our Social Enterprise Supplier Academy, a UK first which launched last year in partnership with Social Investment Scotland (SIS).

"It’s fantastic to see the success the craft beer has had since its participation in the Academy, not only doubling their supermarket listings in just eight months, but also supporting business growth, job creation and acceleration of their clean water impact.

“The product extension into Northern Ireland really is the cherry on the top.”