Business

Asda serves up new soup deal with Avondale

Colin Ferguson, left, head of sales Ireland, Avondale Foods and Brian Conway, Asda buying manager
Colin Ferguson, left, head of sales Ireland, Avondale Foods and Brian Conway, Asda buying manager Colin Ferguson, left, head of sales Ireland, Avondale Foods and Brian Conway, Asda buying manager

LURGAN company Avondale Foods has launched a new range of single-serve soups at Asda.

The deal will see its Just For You soups stocked in all of the retailer’s Northern Ireland stores.

he introduction of the individually portioned soup range builds on Avondale Food’s existing partnership with Asda, which already stocks the company’s market-leading range of coleslaw, potato salad and 500g fresh soups.

The new soup line is available in three flavours, tomato and basil, cream of vegetable and red Thai chicken.

Colin Ferguson, head of sales Ireland for Avondale Foods said: "We will have been trading under the Country Kitchen brand for 25 years in 2017 and we’re renowned for our soup products - especially our traditional vegetable broth.

"The Just For You soup launch is part of a revamp of our current product range, to ensure we continue to meet consumer needs.

“The new range is tailor made for today’s busy lifestyles - creamy, indulgent soups, which make a comforting and wholesome alternative to other lunchtime staples. The individual portions mean waste is minimised and the pots are perfect to take to work or for a quick and tasty dinner for one.”

Brian Conway, Buying Manager for Asda in the north added: “Avondale Foods has worked with Asda since we came to Northern Ireland 11 years ago - and since then the company has become one of our most trusted suppliers.

"The launch of the new range is testament to the team’s continued focus on new product development and I have no doubt the soups will appeal to our broad customer base.”