Denman in new Middle East export drive
BEAUTY products manufacturer Denman International has signed up a major new partner in the Middle East.
After months of negotiation, Bangor-based Denman has appointed Nazih Trading Limited in the United Arab Emirates as its distributor for the burgeoning region.
The deal was finalised recently during the Cosmoprof Asia exhibition in Hong Kong.
Denman already exports to more than 60 countries worldwide, but the Middle East has been a market where it has been targeting expansion for some time.
The company's export business development executive Julie Huddleston said: “Nazih Trading Limited is the region's largest professional distributor of hair and beauty products, with almost 90 stores in key locations in U.A.E, Saudi Arabia, Bahrain, Kuwait, Qatar and Oman.
"They also supply major retailers. So this partnership has great potential, and Denman is already working on developing products exclusively for this region.”
Denman International is part of the Denroy group of companies, established 1972 and now employing 200 people in Northern Ireland with sales offices in London, Boston and Amsterdam.
The original Denman hairbrush was made famous in the 1970s by Vidal Sassoon, who travelled the world endorsing Denman brushes at shows and seminars.