Business

Dale Farm makes new play for yoghurt market

Caroline Martin, left, head of marketing at Dale Farm, is joined by lifestyle and fitness blogger, Tiffany Brien, at the launch of Pots of Goodness
Caroline Martin, left, head of marketing at Dale Farm, is joined by lifestyle and fitness blogger, Tiffany Brien, at the launch of Pots of Goodness Caroline Martin, left, head of marketing at Dale Farm, is joined by lifestyle and fitness blogger, Tiffany Brien, at the launch of Pots of Goodness

NORTHERN Ireland's largest dairy company Dale Farm has made a new play for the yoghurt market with a new variety Pots of Goodness.

The new, Greek-style range is fat free, high in protein and has zero added sugar.

Caroline Martin, head of marketing at Dale Farm said: "At Dale Farm we create great tasting dairy products that are wholesome and nutritious. Our new yoghurt range is a great way to get a protein fix into your diet, and further demonstrates Dale Farm's commitment to expand our lifestyle and nutrition range, following on from the success of Dale Farm Protein Milk last year.

"The yogurt range, available in two sizes, continues to support the company's objective to grow through product innovation within the Dale Farm brand, with a focus on health benefits and natural offerings."

The four flavoured multi-pack yoghurts come in strawberry, peach and apricot, raspberry and blueberry and black cherry. There are three flavours in the large sharing pot including strawberry, peach and apricot and natural.