Business

Spar's 'Passionate about Local' campaign takes top price at Grocers' Ball

Pictured at the Ulster Grocers’ Ball are (from left) Elton Hysa (FMI) Bronagh Henderson and Paddy Doody (Henderson Wholesale), host Adrian Logan, Miss Northern Ireland Leanne McDowell and Ulster Grocer manager Mark Beckett
Pictured at the Ulster Grocers’ Ball are (from left) Elton Hysa (FMI) Bronagh Henderson and Paddy Doody (Henderson Wholesale), host Adrian Logan, Miss Northern Ireland Leanne McDowell and Ulster Grocer manager Mark Beckett Pictured at the Ulster Grocers’ Ball are (from left) Elton Hysa (FMI) Bronagh Henderson and Paddy Doody (Henderson Wholesale), host Adrian Logan, Miss Northern Ireland Leanne McDowell and Ulster Grocer manager Mark Beckett

SPAR's 'Passionate about Local' initiative lifted the top prize of best 2015 marketing campaign for Henderson Wholesale at the Ulster Grocer Marketing Awards, announced during the 2016 Grocers’ Ball, held at the Culloden Hotel to raise funds for grocers’ benevolent fund GroceryAid (this year’s sold-out event raised £46,680 for the charity).

Awards were distributed in eight categories, with other winners including Boost Drinks, Eurospar, Mackle Petfoods, Asda, Cloughbane Farm and Kestrel Foods.

Hosting the evening was TV presenter Adrian Logan, while presenting awards were Ulster Grocer Manager Mark Beckett, Miss Northern Ireland Leanne McDowell and individual award sponsors.

“It was fitting in Northern Ireland Year of Food & Drink to see local company Henderson Wholesale lifting a number of titles, including best marketing campaign,” said Alyson Magee, editor of Ulster Grocer.

“Congratulations to all the winners and highly commended entries, and many thanks to the category sponsors and many businesses supporting the Grocers’ Ball.”

Judges of the Ulster Grocer Marketing Awards 2016 included Michael Maguire of Quintus, Marian Norwood of Ulster University and Emma Cowan of Summerisland.