THE Irish News has a 38 per cent share of the market for the three main Northern Ireland daily newspapers according to the latest circulation figures.
Average daily sales for the paper's print edition was 36,732 over the six month period to December 2015, the Audit Bureau of Circulation (ABC) reported.
That represented a 1.8 per cent decline on the first half of the year.
The Belfast Telegraph meanwhile sold an average of 32,782 per day while News Letter sales averaged at 16,468.
All the statistics relate to so-called 'actively purchased' copies of the papers.
The Island of Ireland report revealed the Sunday Independent remained the most popular title with average circulation of 211,856 followed by the Sunday World with a circulation of 175,060.
In terms of daily newspapers, the Irish Independent held number one spot with circulation of 108,460 followed by The Irish Times which sold 74,092 a day on average.
ABC reported declining circulation for every newspaper title it audited.
