ULSTER Bank has unveiled a significant investment of over £3 million to what is says will "re-charge its brand" and pave the way towards rebuilding trust and delivering on its commitment to customers.
The new marketing campaign, which was created by Ogilvy & Mather, moves away from traditional product advertising, and lets the customer take centre stage.
Including TV, billboard, print and other digital advertising, it highlights the big and the small things that matter to people at different stages of their lives, and conveys the breadth of love, hope and dreams that consumers’ experience.
Maeve McMahon, director of customer experience & products at Ulster Bank, said: “Our customers and what matters to them are at the heart of this campaign to recharge and revitalise our brand.
"We are focused on improved and exemplary service, and in doing so building our customers’ trust into genuine advocacy – taking on board their feedback as we work hard to meet their needs.
"The campaign marks an important step on the brand’s journey towards being number one for customer service, trust and advocacy.”
The new TV advertising was first shown on Sunday during the first game of the RBS 6 Nations Championship involving Ireland, and will run over the coming weeks and months.
