Sales on rise at Genesis Crafty bread makers

The McErlain brothers who collectively run the family bakery in Magherafelt

MAGEHRAFELT firm McErlain's Bakery has posted profits of more than half-a-million pounds.

The company, which produces breads and cakes under the Genesis Crafty brand, saw sales increase 11.3 per cent to £15.1 million over the period.

However, profits almost halved in the year to October 26 2014, falling to £501,441 from £890,712 in 2013.

The family bakery is run by six brothers and supplies to some of the biggest names in UK retail including Tesco, Sainsbury's, Waitrose and Ocado.

It the firm's annual accounts, managing director Brian McErlain said the firm expected performance to continue to improve "asa a result of ongoing research and development into new products".

It said greater turnover was anticipated in 2015 due to new contracts and product lines with existing customers.

The company added substantially to its staff numbers over the year, rising to 174 from 121

The business was originally set up by the McErlain brothers' parents in 1968.

At that time, it had just one bread cart and average daily takings of £7.

It now produces around 440,000 products a week.

In addition to Brian, his five brothers are all involved in the business.

Damian is operations director and John is product development director while Adrian is despatch manager; Paul, business development manager and Seamus is bakery manager.

In 2013, the company announced a major expansion to create 100 new production jobs.

The £1.4m investment plan was backed by Invest NI.

McErlain's was awarded £352,000 by the Department of Agriculture and Rural Development towards the investment.


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