A REBRAND by a Co Tyrone energy provider was prompted by positive public response to the name 'Go', the company behind the move said yesterday.
LCC Power Ltd (originally known as Lissan Coal Company) is rebranding to 'Go Power' this month, aligning its name to sister company 'Go' (Fuel) which has been taken to heart by motorists on forecourts across Northern Ireland.
The Cookstown-based provider recently reported profits of £19.3 million for the year ending September 2014 and currently enjoys a 20 per cent market share within the Northern Ireland business market.
Director of LCC Power, Shauna Forbes, said the new name would creative "positive benefits" and allow the company to continue its growth trajectory.
"Due to the success and positive public response to the ‘Go’ branding -within our fuel-based forecourts - we felt the interests of the business would be best served by creating a formalised approach to branding," she said.
"The public have really taken to the modern approach of ‘Go’ and with customer service at the forefront of our minds, we decided this would be an ideal moment to align our company branding.
"The rebrand to 'Go Power' will allow the company to grow further and continue to provide competitive prices and first-class customer service for all clients.
"This is an exciting journey for the business and we are genuinely indebted to our customers who have shown so much trust in our services thus far."
LCC Power began trading in April, 2012, and now has some of Northern Ireland’s biggest companies on its client list including Fane Valley, Moy Park, SDC Trailers and Stormont buildings.
The company, which currently supplies electricity exclusively to the business market, experienced a period of rapid growth during the past 12 months, opening a new office in Belfast and employing 55 people after starting the year with just seven on the payroll.
