TELECOMS group Vodafone plans to create 200 jobs at a new European sales centre in Dublin.
The €60 million (£43m) expansion at Carrickmines in the south of the capital involves specialist sales teams targeting business users in Ireland, Britain and the Netherlands.
Anne O'Leary, chief executive of Vodafone Ireland, said the decision to locate there copper-fastens the company's commitment to doing business in Ireland.
"The selection by Vodafone of Ireland as a location for this European sales centre also demonstrates Ireland's standing in Europe in terms of availability of highly skilled people for these emerging and developing roles," she said.
"In addition, the centre will bring the latest in innovation including advanced sales tools and data analytics to determine customer needs and attitudes."
As well as Dublin, the new operation will have two outposts in Central and Southern Europe, according to the company.
Recruitment for the new roles is already under way. Martin Shanahan, chief executive of State investment agency IDA Ireland, said he was encouraged by the rationale behind Vodafone choosing Ireland as its hub.
"Vodafone has deep roots in Ireland and it very gratifying to see the company deploying leading edge technology in its Irish operations which serve multiple markets across the world," he said.
